Pernod Ricard Chatter
04 December, 2012
Share a new idea every day is the catch phrase of Pernod Ricard Chatter, its first corporate social network.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
