Pernod Ricard Chatter

04 December, 2012

Share a new idea every day is the catch phrase of Pernod Ricard Chatter, its first corporate social network.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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